I was perusing youtube yesterday, (looking for awesome music to motivate me,) and came across a fascinating performer, Lindsey Stirling. Each of her videos has millions of views. I scratched my head, wondering why. At first I attributed it to sheer numbers. She keeps putting up new content. Of course she is going to reach a wide audience with new (and highly searchable) song covers. When she joined up with the Piano Guys, some of my favorite performers, I was further baffled. Her production value has nothing on theirs, and yet she has more views.
What she (or her marketing specialist) does brilliantly: cross promotion. In every video she features one (or more) other artist(s), and often a sponsor. Although she could pull if off beautifully, she's not a one-woman show. Believe it or not, I found myself clicking on a couple links, liking several new artists, and even considering concert tickets. Then it hit me: all parties are benefited by co-op projects. One person's audience is being exposed to the other, and through it, their reach expands.
Well DUH, Crystal. (Right?)
Then I applied it to writing.
An author may not have the most amazing product, but it still has power to reach the millions--if marketed/shared correctly. This is why Indie authors are genius. Yes, we all like to share our friends new covers and releases, but often Indies ban together the same way these performers do. One group who does this especially well is the Indelibles.
Enough ranting. I'm not quite to that point of sharing, but I do love promoting friends. Wednesdays here are dedicated to writers, and from here on out, they are all about you. If you write anything for Young Adults with a fantastic twist (fantasy in all varieties, paranormal, specultative ficiton, horror, sci-fi, dystopian, cheese, etc.), shoot me an email (crystal AT crystal-collier DOT com). I'll be sharing a new cover or release every week, and I'd love to share yours.
Finally, check out the video that got me giggling:
What cheese-worthy secrets have you learned about marketing?