Back in the Writing Saddle...and IWSG

Just when you think your life has changed...

Surprise! Haha! Try again. Back to the same old formula that brought you joy and misery in the same felled swoop.

We're working on a musical. All my time should be in a theater, editing music, designing sets and costumes and blocking and lighting...but no. 

Want to know where I'm at?

CREATING SOCIAL MEDIA POSTS.

And even more shocking...

WRITING A BOOK.

Let's be fair, the first draft of this book was completed in 2005, but writers grow, and whew! Did you say passive voice? So I'm REWRITING the entire book while doing all the social media stuff and homeschooling my last two kiddoes.

It's not much. 

Oh yeah, and working with a marketing specialist for the first time and completely restructuring our efforts. Nothing, really. All good here.

The awesome co-hosts for IWSG this month are PJ Colando, Ronel Janse van Vuuren, and Natalie Aguirre!

Question - What elements do you include in your book launch? Or what do you have in mind for your future book launch? Or what advice do you have to offer to others planning to launch a book?

Haha! It has been three or four years since I launched a book, but it won't be the last time (obviously). We are in the middle of launching our MUSICAL (Immortal the Musical) and it's like launching a book times 850%. (Plus there's a book version that will come out one day.) Things that overlap: sharing snippets, interviews in your targeted readership (aka viewership), creating content (written, visual, video) that's easy to share, comment on, interact with. Building a direct mailing list is another aim, incentivized by contest, giveaways, etc. Then ads pushing content you've had proven engagement with...

I wonder at the effectiveness of blogtours these days. It feels like the climate has shifted to podcasts, TikTok/Instragram Reels, quirky graphics, and reposting rave reviews. A friend of mine started an Instagram series of "writer problems" in video where she has quirky issues we all face, and she's done quite well since her books are romcoms. The point is, she's built an audience there. Converting them to purchasing a book is an easy sale.

When prepping a launch, you really have to analyze your strengths, where your community of readers hangs out, and how to make those ends meet. You're not selling a book. Not really. You're selling you. The book will speak for itself in the aftermath.

What unexpected twist has your life taken recently? Book launch ideas? Tasted any really amazing cheeses?